Cookie Policy

What Cookies Are

Cookies are small text files placed on your device when you visit a website. They help a site remember preferences, maintain session continuity, support basic functionality and understand how pages are used. Some cookies are set directly by the site operator and others are set by third-party providers whose services are loaded through the site. Potentility uses cookies in a restrained, practical way and avoids framing cookies as a hidden growth mechanism. Our goal is to support a stable browsing experience and proportionate measurement, not to create aggressive behavioral targeting profiles.

In addition to cookies, similar technologies such as local storage, session storage, server logs and embedded service requests may perform related functions. For example, this website stores your cookie preference in local storage so that the consent prompt does not reappear on every visit. We treat these tools as part of the same overall privacy discussion because the effect for users is similar: the site remembers certain information or records technical activity in order to function correctly or provide limited insight into site performance.

Because Potentility operates a professional informational website rather than a consumer social platform, our cookie use is intentionally narrow. We prefer a structure that is understandable to users, compatible with modern browser settings and consistent with GDPR-oriented transparency standards expected in 2026. The sections below describe what categories of cookies may be used, the legal basis that may apply and the options available to visitors who want to manage or restrict cookie activity.

Cookie Categories We May Use

Essential cookies or equivalent storage mechanisms are used to maintain core site functionality. This includes remembering whether you accepted or declined the cookie prompt, supporting basic security checks, preserving navigation stability and helping the site render expected interface elements correctly. Without these items, parts of the site may not behave as intended. Because they are tied to functional delivery and security, these tools are generally retained for a limited period and are not used to profile visitors for unrelated advertising purposes.

Analytics cookies, where enabled, help us understand site traffic in an aggregated and proportionate way. They may tell us which pages are viewed most often, how visitors move through the site, which device types are common and whether certain content sections are performing poorly. We do not use analytics to promise precision targeting or to create emotional manipulation flows. Instead, the purpose is service improvement, such as identifying confusing sections, reducing drop-off caused by unclear messaging and maintaining page quality across screen sizes.

Third-party service cookies can also arise when embedded content or CDN resources are loaded. For instance, a map provider, font provider or content delivery network may process technical identifiers when your browser requests those files. Potentility does not necessarily control each cookie or identifier set by those external providers, but we disclose their involvement and try to use them in a limited way. If a feature requires a third-party connection, your browser may interact directly with that provider under its own privacy and cookie terms.

Legal Bases and Consent

Where required by law, Potentility asks for cookie choices before placing or activating non-essential technologies. Our consent interface allows visitors to accept or decline the use of cookies, and the site stores that choice locally so it can be honored on subsequent visits. Essential storage used strictly to remember the preference itself or maintain core functionality may operate without a separate opt-in to the extent permitted by applicable law, because the site would otherwise be unable to respect the user choice or function correctly.

For visitors in regions covered by GDPR-style rules, the legal basis for strictly necessary cookies is generally legitimate interest in providing a secure and functional website or, where applicable, the necessity of the processing for the provision of an information society service explicitly requested by the user. For analytics or other non-essential tools, the legal basis is ordinarily consent. If you decline, we avoid enabling those non-essential items to the extent technically possible within the site architecture we are using.

Consent can be revisited at any time. The footer of this website includes a Manage Cookies button that clears the previously stored choice and reopens the cookie prompt so you can make a new selection. In addition to site controls, you may use browser settings, privacy extensions or device-level controls to limit cookie storage or delete existing cookies. Keep in mind that blocking all cookies may affect the performance of some site features, especially those that rely on remembering consent or maintaining an expected session state.

Retention, Transfers and Third Parties

Cookie duration varies according to purpose. Some items last only for the browsing session, while others remain for a defined period so the site can remember your preferences or support recurring visits. Potentility aims to keep retention periods proportionate to purpose and to avoid unnecessarily persistent identifiers. Where third-party providers are involved, their own retention schedules and technical controls may apply, and those details are governed by the provider notice rather than by this policy alone.

Because some providers operate international infrastructure, cookie-related data may be processed outside the country in which a visitor is located. Where that occurs, Potentility expects appropriate safeguards for cross-border transfers as required by the relevant legal framework. In practice, the amount of personal information associated with ordinary cookie activity on this site is limited, but transfer rules may still apply when providers handle IP addresses, device details or related identifiers through globally distributed systems.

We do not treat cookie data as a hidden commercial asset. Potentility does not sell cookie-derived information, and we do not design this site around surveillance-style tracking. Our use of third-party tools is meant to support design consistency, basic measurement and operational reliability. If our provider mix changes in a way that materially affects cookie practices, we will update this policy and the consent language so visitors can make an informed choice.

Your Controls and Rights

Visitors can manage cookies directly through the Potentility consent banner, through the Manage Cookies control in the footer and through browser settings that block, delete or restrict cookie behavior. Most modern browsers allow you to clear cookies for a single site, reject third-party cookies, automatically delete site data on exit or receive prompts before storage occurs. The appropriate option depends on your preferred balance between convenience, privacy and site functionality.

If you are located in a region that grants privacy rights relating to consent, access or objection, you may also contact Potentility using the details below. While cookies are often associated with pseudonymous identifiers rather than direct account data, we will still review reasonable requests that relate to our use of site technologies. In some cases we may not be able to identify all technical records as belonging to a specific person without additional data, but we will explain those limits clearly if they arise.

This Cookie Policy should be read together with our Privacy Policy because both documents describe connected aspects of how the site operates. The Privacy Policy explains broader information handling practices, while this Cookie Policy focuses on storage technologies and related identifiers. If there is any inconsistency, we will interpret both notices in a way that provides the highest practical level of transparency and user understanding consistent with applicable law and the technical design of the website.

Contact Information

If you have questions about this Cookie Policy, our consent practices or the technologies used on the site, you can contact Potentility at [email protected] or by post at 5 Merchant Square, London W2 1AY, United Kingdom. We welcome specific questions, especially if you want to understand whether a category is essential, how consent is stored or how a third-party service participates in the delivery of the website.

When contacting us, please describe the page or function you were using, the device or browser involved and the concern you would like us to review. Detailed context helps us determine whether the issue relates to site code, a third-party resource, browser settings or a misunderstanding about a cookie category. We aim to respond in a factual and practical manner, consistent with the trust-first communication principles used across the Potentility site.

Potentility may revise this Cookie Policy when laws evolve, when our provider setup changes or when we introduce new features that rely on different storage mechanisms. The updated version will appear on this page with a revised date. Continued use of the website after a new version is posted means that the updated explanation applies to future visits, although prior processing will remain subject to the requirements that applied when it occurred.

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